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Browse recent blogs of interest to the Marketlinks community. Use the search box or the filters on the left-hand side to refine the listing of blogs by keyword, topic, and/or region/country.

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Value Creation for Low-Income Homebuilders

Author(s):

Aleksandros Spaho
In the second blog in the series, the authors focus on the importance of using a retail distribution market systems lens to gain insights into the business realities of selling construction products and services to low-income customer segments. For example, low-income customers buy in smaller lots and often have important considerations related to decision-making, coping strategies, and trust that require specific business strategies and tactics. The blog examines a few examples from TCIS’s work in relation to how they applied systemic thinking related to retail distribution to improve housing outcomes for incremental builders.