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Browse recent blogs of interest to the Marketlinks community. Use the search box or the filters on the left-hand side to refine the listing of blogs by keyword, topic, and/or region/country.

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Showing 12 results

Engaging Border Communities in Trade and Investment Programming: Why and How

Author(s):

TCA EMD Webinars
This post was written by Jonah Belser for USAID’s Trade and Competitiveness Activity (TCA). Communities located in border regions are economically significant across the developing world. Border businesses provide vital products and services to people in transit—from international traders to migrant families—especially where cross-border trade and travel procedures are slow-moving and inefficient. These businesses range from customs brokerage and currency exchange services to local restaurants, hotels, markets, and more.

Base of Pyramid Marketing: Three Ways Mobile Tech Helps Drive Sales

Author(s):

Howard Sherman
Since the market for “bottom of the pyramid” consumers was identified nearly 20 years ago, product marketing, sales, and distribution have evolved with the help of technology. Here's how two businesses use mobile and cloud-based tools to reach emerging market customers.

Strengthening Cambodia’s Horticulture Market System

Author(s):

Feed the Future Cambodia Harvest II
Feed the Future Cambodia Harvest II is a five-year project, now at its halfway point, working to help Cambodia accelerate horticulture sector growth and strengthen the horticulture market system. This case study describes Harvest II’s blended buyer-led and market systems development approach, citing examples of progress to date and posing several learning questions about the project moving forward.