Blog

Browse recent blogs of interest to the Marketlinks community. Use the search box or the filters on the left-hand side to refine the listing of blogs by keyword, topic, and/or region/country.

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The Market Corner: Applying a Systems Approach to e-Business

January 13, 2022
This month, the Market Corner takes a look at one e-business leader's experience applying a systems approach to grow her businesses. What can more than a decade of experience implementing market systems development (MSD) programs in Nigeria and Bangladesh teach a rising e-business entrepreneur?   Talking the talk and walking the walk.

This January, Marketlinks Explores the Role of eCommerce in Advancing Development Outcomes

January 3, 2022
This post was authored by Kati Suominen, Founder and CEO, Nextrade Group and Technical Director, eTrade Alliance. This January, the Alliance for eTrade Development (“eTrade Alliance”) will be taking over Marketlinks, sharing experiences from its two years of implementation and making the case for why enabling ecommerce should be at the forefront of the development agenda.

Private Sector Engagement (PSE) and Market Systems Development (MSD): Improving Each Other

December 21, 2021
Reflections from Katie Garcia, Deputy Director of USAID’s Private Sector Engagement Hub, and Kristin O’Planick, Market Systems Team Lead in USAID’s Bureau for Resilience and Food Security. There is a growing amount of convergence between PSE and MSD. For practitioners of either approach, there is value in learning more about the tools and techniques of the other to see how they can be useful in advancing the shared goal of transformational change.

This November, Marketlinks Explores the Potential of the Private Sector in Expanding the Reach of and Access to National Immunization Programs

November 1, 2021
This post is authored by Susan Rae Ross, Sr. Private Sector Engagement Advisor, Office of Maternal/Child Health and Nutrition, USAID Global Health Bureau; Dr. Gaurav Sharma, Sr. Maternal, Newborn, Child Health Technical Advisor and Dr. Christopher Morgan, Sr Immunization Technical Advisor for the MOMENTUM Private Healthcare Delivery Project.

Reforming Regulatory Restrictions for Cargo Drones

August 10, 2021
About the author: Eleanor Thornton is a Senior International Trade Specialist at the Center for Economics and Market Development in the Bureau for Development, Democracy and Innovation at USAID.

How to ensure that emerging digital regulations enable developing countries’ trade and ecommerce?

August 2, 2021
By Kati Suominen, Founder and CEO, Nextrade Group and Techical Director, eTrade Alliance Ecommerce – the sale and purchase of goods and services online – is booming in developing countries and their export markets, opening new opportunities for developing country micro, small, and medium-sized enterprises (MSMEs) to grow their sales, export, diversify their markets, and create new jobs.

This July, Marketlinks Explores International Trade

July 1, 2021
This July, Marketlinks explores current trends and key issues in international trade and offers examples of how to harness USAID’s tools and resources towards achieving economic development goals. Each week will feature a different case study within the international trade context, giving the Marketlinks community an in-depth look at the solutions used to solve current issues.

Kenyan Coconut Enterprise Tries Out New Recipe: Gender Equity

June 10, 2021
By Carolanne Chanik, INVEST Communications Coordinator About an hour drive outside of the port city of Mombasa lies the coastal town of Ukunda, a modest road stop on the way to Kenya’s Diani Beach. On the outskirts of Ukunda are a smattering of general stores and auto repair shops to serve motorists and day travelers, and a coconut processing plant owned by Kentaste Products Limited.

Market Mappings: The Key to Entering Emerging Markets

June 1, 2021
Whether you are a business looking to expand or an investor sourcing new ventures, emerging markets provide unique opportunities for growth and diversification. However, hidden players, rules & regulations, and the general lack of data in these ecosystems can make the foray into these markets time-consuming and risky. In addition, investors & corporations oftentimes lean on anecdotal evidence and personal experience to make haphazard decisions on which frontier market to enter.