Making Cents Conference: Corrinne Ngurukie of YouthSave discusses the project's use of market research

Corrinne Ngurukie of YouthSave (a project of Save the Children) discusses YouthSave's focus on providing the evidence base for youth savings products with the help of market research at the Making Cents International Global Youth Economic Opportunities Conference. Corrinne presented during the Financial Services and Capabilities session, "Market Research for Youth-Inclusive Financial Services (YFS): Tools and Trends."

Bio: Corrinne Ngurukie

Ms. Corrinne Ngurukie is the Africa Regional Technical Advisor for the YouthSave Project. She has over ten years of experience in the financial services sector. Six of those years were focused on providing technical assistance and training to the microfinance sector in the Africa region in the capacity of a financial services consultant. She brings a wealth of experience in youth financial services specifically in market research for product development. In partnership with Population Council, Ms. Ngurukie co-developed and co-managed a Nike Foundation-funded adolescent girls’ savings program for three years in East Africa