Feed the Future
This project is part of the U.S. Government's global hunger and food security initiative.

Market Systems Enterprise Analysis Survey

Based in Washington, D.C., ACDI/VOCA is a nonprofit international development organization that delivers technical and management assistance in agribusiness, financial services, enterprise development, community development, and food security in order to promote broad-based economic growth and vibrant civil society. 
Program Background
The United States Agency for International Development (USAID) Feed the Future Agriculture and Food-Systems Development (AFDA) Activity will advance peace and reduce interethnic tensions by creating bonds of mutual self-interest and urban-rural linkages along production and market value-chains with marginalized ethnic groups in conflict areas. In line with the U.S. Government’s Global Food Security Strategy, AFDA will facilitate the transformation of agriculture and food systems by increasing productivity, inclusiveness, and competitiveness of key sectors in the Zone of Influence: Shan, Kachin, Mandalay, Sagaing, and Magway. 

AFDA will identify existing and potential market opportunities and incentivize firms to invest in their operations and supply chains while pulling smallholder farmers and rural participants, many in ethnically divided areas, into expanded markets. AFDA will facilitate systemic change by using adaptive management and stakeholder-led processes to facilitate improved conditions and incentives for markets to work better for poor and marginalized populations. This will result in strengthened market linkages and improved service provision, input supply, and post-harvest value addition to meet market demand in a conflict-sensitive manner.

The AFDA Activity will further reduce gender gaps and advance women’s empowerment through focused and cross-cutting integration of gender-transformative approaches, including improving women’s participation in leadership and management positions across all outcomes. The AFDA youth approach will incorporate youth as both drivers of market system change and promoters of new technology innovations. Finally, AFDA will improve organizational performance and capacity development of producer groups/associations and other institutions in lasting and sustainable ways to better serve members, suppliers, and customers

The objective of AFDA’s market systems enterprise survey is to understand the behavioral characteristics of enterprises and broader system-wide characteristics within priority AFDA sectors. The survey will include questions around the determinants of market systems resilience (per recent USAID guidance): diversity, connectivity, governance, business norms, and competition. The qualitative and quantitative information that is collected will assist in informing AFDA’s initial market systems strategy. Additionally, the market systems enterprise analysis will serve as a baseline to assess broader market system changes over the life of the project.             

The main purpose of this RFP is to invite qualified companies to carry out/administer a market systems enterprise survey developed by ACDI/VOCA, AFDA's implementer.

Scope of Work

The enterprise survey will be administered to owners/managers of firms within AFDA’s prioritized sectors. The survey will collect quantitative and qualitative data based on indicators and open-ended narratives to assist AFDA in understanding how enterprises are responding to shocks and stresses, innovating, and taking risks, as well as generating inclusive opportunities for suppliers, distributors, women, and youth to participate in the economy. The selected organization(s) — or individual consultant(s) — are expected to conduct the survey and clean and transcribe the data so that it is ready for analysis by AFDA team. Photos of the process, as well as other requested means of verification, should be provided. This tool is meant to be administered in a collaborative manner, with oversight from AFDA staff.

Approach and Methodology
The selected organization is expected to work closely with AFDA staff and ACDI/VOCA headquarters staff throughout the administration of the survey. ACDI/VOCA will provide all survey tools including the quantitative questions and key informant interview guides. ACDI/VOCA staff will work with the selected organization in training the data collection team in the application of the survey tool. The sample population will be identified by ACDI/VOCA, but is approximately 100-200 enterprises in approximately three-five sectors. The sectors are currently being analyzed and will be selected in January. All interviews must be recorded and transcribed. Copies of recordings and transcriptions will be provided to the AFDA project which will verify their accuracy.  The survey shall be administered in either teams of two (one individual serving as the note taker and the other the interview facilitator) or with one interviewer who records the survey and takes notes from the recording after the survey is conducted. Quantitative data should be collected using tablets to make data collection easier. Geographic coordinates will be taken at each place of interview. All persons interviewed should give written consent at the beginning of the interviews and all data subsequently collected should be considered private and shall only be shared with ACDI/VOCA, who will securely store and manage the data, and will not publicly disclose personal identifying information. The contractor or lead consultant will have a pre-identified set of transcribers, who can transcribe the recorded qualitative data into English (in a professional and accurate manner). Quantitative data will be collected on tablets and presented in a clean and organized manner via excel, with all answers aligned to the relevant individual.

Time Frame

  • It is anticipated that the exercise will take place from February-March. This window covers all activities from fieldwork to production of final data deliverables.
  • Illustrative schedule of key activities-to be finalized upon award (start and end dates are negotiable). Payments of the total contract amount will be made after all qualitative and quantitative data have been delivered and approved (e.g. quantitative must be in a fully complete, organized format and qualitative must be transcribed to English in a satisfactory manner). All recordings and notes should also be delivered and approved.


When to be done

Person Responsible


Contracts signing

January 20th



Training of data collection team (including pilot interviews)

January 29th -31st



Data is collected

Feb 3rd-21st 



Quantitative data is organized and qualitative data is transcribed

Feb 24th – 28th



All data, transcripts, recordings and notes are submitted

March 6th


Roles and Responsibilities

Technical Lead - The technical lead for the market systems diagnostics team is expected to have experience in leading quantitative qualitative surveys using best practices, possess an understanding of research design, and will coordinate closely with the AFDA technical staff and M&E staff to obtain information, arrange logistics, and discuss findings and final deliverables. The technical lead is responsible for ensuring all proposed field team members apply the research tool in the expected manner and ensure the quality and timeliness of the survey process throughout.

Enumerators - A team of enumerators composed of 6-8 persons is expected. These enumerators should have previous experience collecting data for firms, academia, or development programs.

Professional Qualifications

  • Fluent in Burmese (required)
  • Experience conducting assessments/evaluations
  • Experience in collecting qualitative data
  • Experience working with international development programs or academia

Outputs Expected of Contractor 

  • Brief Inception report (maximum 2 pages)
  • All interviews’ signed consent forms
  • Final qualitative data, in excel, presented in an organized and complete manner (inclusive of GPS coordinate for location of each interview)
  • Recording and notes from KI’s & FGD’s
  • Transcriptions of all qualitative data

Interested organizations should please submit the following by January 6, 2019:

  • CVs of all of the team members
  • Cover letter describing your organization's relevant experience,
  • 3 references (names, e-mail, phone number, skype, and description of past working relationship)
  •  Proposed total daily rate for all team members.

Note: This is a fixed-price contract that will only be paid upon approval of final deliverables.


The subcontractor will report to the AFDAA COP and ACDI/VOCA HQ Technical Director.

Contract Mechanism and Terms of Payment 

ACDI/VOCA anticipates issuing a consultancy service contract to a qualified service provider.

ACDI/VOCA will issue fixed payment(s) based on submission and ACDI/VOCA acceptance of deliverables. Once an award is issued, it will include a fixed price payment schedule with the deliverables specified above. A copy of the purchase order terms and conditions are attached to this RFP for informational purposes.

Proposal Preparation and Submission Requirements 
The selection committee will evaluate the Offerors based upon their written technical and cost proposals. Each section will be evaluated according to the criteria for evaluations in Section V. Offerors are expected to examine the specifications and all instructions in the RFP. Failure to do so is at the Offeror’s risk. Interested Offerors must provide the following: 

1. Capability and Technical Experience Statement 
Demonstrate capabilities and technical experience by providing the following: (Illustrative only; insert detail and page numbers for any item selected [see instructions]). No more than 2 pages.

  1. Organization Overview 
  2. Capabilities Statement
  3. Proposed Approach to Meet Deliverables

2. Project Staffing
Identify the project staffing and the percentage of the time each will spend on this activity. Include no more than a half-page biosketch for each individual considered essential for the successful implementation of this contract.

3. Cost Proposal
Offers will submit a proposed budget with their proposals in a separate, sealed envelope (or separate file, if submitting via email) labeled “Budget Proposal.” The proposed budget will have sufficient detail to allow evaluation of elements of costs proposed. Budgets should be submitted in the currency in which your organization is located and will be paid; please label your budget with the name of the currency. ACDI/VOCA reserves the right to request any additional information to support detailed cost and price. Note: This is to be a fixed-price contract that will only be paid upon approval of final deliverables.

4. References
Please include three client references and contact information. References should have worked with your organization within the past two years in connection with the countries or regions (and if possible, subject matter) applicable to this RFP.  

The technical and price proposals shall be separately bound and identified as such (or sent via email). Each volume shall be clearly identified with the RFP number and the Offer’s name.

All responses to this RFP must be received no later than the submission deadline on the cover page of this RFP. Offers must be delivered to the address below with a subject as:  RFP# PO-19-002 for Market Systems Enterprise Analysis.


No.40, Aurora Business Tower, Industrial Road 1, Bahan Township, Yangon, Myanmar


Win Naing


[email protected]

Faxed offers are not acceptable.

All inquiries and requests for information regarding this RFP must be submitted by email to the following individuals no later than the question/inquiry submission deadline on the cover page of this RFP.  Reference the RFP number in all questions/inquiries. 




Win Naing

Jennifer Himmelstein


[email protected]

ACDI/VOCA will not compensate Offerors for their preparation of responses to this RFP.

Solicitation Process
Once the RFP is released, the Offers must prepare a formal proposal to be sent to the contact person at ACDI/VOCA as indicated in Section IV (b) (1).  The submitted proposals will be reviewed against the criteria for evaluation defined in Section V above and rated on their ability to satisfy the requirements stated in this RFP document. A preferred Offeror will be chosen and formally notified.  A formal contract will be negotiated with the selected Offeror and, if endorsed, the Offers will begin work on the project.

Minimum Offeror Qualifications
Offerors submitting proposals must (1) be officially licensed to do such business in Myanmar, (2) be able to receive USAID funds and (3) not have been identified as a terrorist. In addition, Offeror may be required to provide the following information:

  • Documentation to verify licensure (e.g., tax id, registration certificate, etc.)
  • Demonstration of adequate management and financial resources to perform the contract
  • Satisfactory records of performance history, integrity and business ethics