The Power of End-Markets: Translating Market-Led Development into Practice (Presentation)

Ted Barber presented, "The Power of End Markets: Translating Market-Led Development into Practice." The seminar was the 30th installment of the Linking Small Firms to Competitiveness Strategies Breakfast Seminar Series sponsored by the USAID Microenterprise Development office.

Mr. Barber’s presentation stressed the need for projects to be demand-led and driven by the market. He pointed out that a value chain analysis consists of both an end-market study and an assessment of the supply chain. Also, he identified the need to develop a SWOT analysis for the industry to inform it’s competitiveness strategy. Mr. Barber highlighted his personal experience in conducting an end-market study for Indonesian home accessories. Key elements of the study were background research, secondary research, trade show attendance, and interviews with retailers, wholesalers, and industry experts among others. The findings of this study were also discussed.