Market Aggregation: Facilitating "Game Changing" Opportunities in Ukraine (Event Resources)
As the development industry reflects on its “value chain” activity over the past five years, we have frequently considered innovative approaches and solutions to market linkage challenges. But what does it mean to “innovate”? Is it incredibly smart people coming up with creative solutions? Is it serendipity? How can a project team aspire to continually innovate in a value chain market challenge?Design thinking is a systematic, flexible process to adapt and promote iterative solutions while maintaining alignment with a project’s strategic objectives. In the context of a market consolidation and aggregation problem in Ukrainian horticulture market, the presenter will share MEDA’s lessons applying design thinking to generate results. Nick Ramsing of MEDA discusses the analysis and diagnosis of the market problem, the strategic objective, and the iterative process to design, prototype, test, and implement market-driven solutions to link smallholder farmers to higher value markets.