Engaging End-market Buyers in Value Chain Development

End-market buyers are an integral part of a value chain. By simply placing an order or providing feedback on a proposed design or service, they influence its development. But if linkages to these buyers are limited or dysfunctional, or do not exist in a particular market, how can development practitioners facilitate buyer involvement? This briefing paper offers practical recommendations for engaging end-market buyers in the development and implementation of strategies for improved value chain competitiveness.