Feed the Future
This project is part of the U.S. Government's global hunger and food security initiative.

Engaging End-market Buyers in Value Chain Development

Ted Barber
Institutional Sponsor: 
United States Agency for International Development
Publication date: 
Tuesday, July 1, 2008
End-market buyers are an integral part of a value chain. By simply placing an order or providing feedback on a proposed design or service, they influence its development. But if linkages to these buyers are limited or dysfunctional, or do not exist in a particular market, how can development practitioners facilitate buyer involvement? This briefing paper offers practical recommendations for engaging end-market buyers in the development and implementation of strategies for improved value chain competitiveness.