Feed the Future
This project is part of the U.S. Government's global hunger and food security initiative.

Butterflies, Icebergs and Elephants: Using Language and Data to Mobilize Value Chains

OTF Group
Rob Henning
Neal Donahue
Eric Kacou
Institutional Sponsor: 
United States Agency for International Development
Publication date: 
Wednesday, October 1, 2008
This paper attempts to provide a framework for value chain implementers and facilitators for using data and language to connect with their clients, build trust and spur them to action. The paper illustrates this framework with a detailed example from a recent OTF engagement in Burundi's coffee industry.