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Butterflies, Icebergs and Elephants: Using Language and Data to Mobilize Value Chains

Organization(s): 
OTF Group
Author(s): 
Rob Henning
Neal Donahue
Eric Kacou
Institutional Sponsor: 
United States Agency for International Development
Publication date: 
Wednesday, October 1, 2008
This paper attempts to provide a framework for value chain implementers and facilitators for using data and language to connect with their clients, build trust and spur them to action. The paper illustrates this framework with a detailed example from a recent OTF engagement in Burundi's coffee industry.