Feed the Future
This project is part of the U.S. Government's global hunger and food security initiative.

Market Aggregation: Facilitating “Game Changing” Opportunities in Ukraine

Mar 22, 2012
institutional sponsor: 
United States Agency for International Development


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As the development industry reflects on its “value chain” activity over the past five years, we have frequently considered innovative approaches and solutions to market linkage challenges. But what does it mean to “innovate”? Is it incredibly smart people coming up with creative solutions? Is it serendipity? How can a project team aspire to continually innovate in a value chain market challenge?

Design thinking is a systematic, flexible process to adapt and promote iterative solutions while maintaining alignment with a project’s strategic objectives. In the context of a market consolidation and aggregation problem in Ukrainian horticulture market, the presenter will share MEDA’s lessons applying design thinking to generate results. The presenter will discuss the analysis and diagnosis of the market problem, the strategic objective, and the iterative process to design, prototype, test, and implement market-driven solutions to link smallholder farmers to higher value markets.

Greenroom Interview: Key Takeaways

Nick Ramsing


Nick Ramsing
Nick Ramsing

Nick RamsingNick Ramsing possesses over 18 ye

Nick Ramsingars of consulting and management experience delivering solutions in economic analysis, financial management, and information technology spaces in commercial, non-profit, and government environments. Currently, Ramsing is a Project Manager/Senior Consultant at MEDA, where he focuses on agricultural supply chains, market linkages, rural and agricultural finance, and ICT technology. Ramsing contributes to strategy and business opportunities, manages projects, and seeks to apply technology to market challenges. He previously worked for MEDA in the 1990s concentrating on financial sector development and microfinance, particularly institutional development, portfolio management, and financial systems. In 2000, Ramsing moved to information technology consulting in the financial and federal space and afterwards performed management consulting for US Federal government, including strategic planning, portfolio management, and project management. Ramsing studied Economics, graduating from University of California, Davis and Boston University.