Feed the Future
This project is part of the U.S. Government's global hunger and food security initiative.

Building Value Chain Efficiency with a Global Company: The Case of Starbucks and Shade Grown Mexico Coffee

Jan 19, 2006
institutional sponsor: 
United States Agency for International Development


Edward Millard of Conservation International presented, “Building Value Chain Efficiency with a Global Company: The Case of Starbucks and Shade Grown Mexico Coffee." The seminar was the 8th installment of the monthly Breakfast Seminar Series, “Linking Small Firms to Competitiveness Strategies”.

Millard focused his presentation on a USAID-sponsored intervention that led to the successful partnership between Starbucks, Conservation International and coffee cooperatives in Chiapas, Mexico. Millard explored this successful value chain intervention, highlighting the various relationships established and improvements implemented to create a globally competitive speciality coffee — Shade Grown Mexico — raise environmental awareness and conservation levels, and a achieve new level of transparency in the coffee market in Chiapas. He went on to discuss how Conservation International’s partnership with Starbucks has enhanced the social and environmental sustainability of the Starbucks supply chain and increased the incomes of participating coffee farmers.


Edward Millard
Conservation International

Edward Millard is Senior Advisor for Sustainable Landscapes at Conservation International (CI), where he manages a technical team that supports partners in tropical countries to develop businesses

that contribute to biodiversity conservation. He has a key role in managing CI’s relations with private sector partners that sustain these conservation enterprises. Mr. Millard has 25 years of experience in small business development, providing and facilitating training, technical assistance and market development to businesses in agriculture, tourism, crafts and tree products in Africa, Asia and Latin America. He worked from 1981 to 1995 with Oxfam Fair Trade in England, establishing its Latin America department and later its food products division. In 1991 he became a founder director of Cafédirect, Britain’s leading fair trade company. Mr. Millard has published three books, Financial Management of a Small Handicraft Business (1987), Export Marketing for a Small Handicraft Business (2nd edition, 1996), and Business Planning for Environmental Enterprises (2003). He has a bachelor’s degree in European Studies, and postgraduate diplomas in Financial Management from the Association of Certified Accountants and in Marketing, from the Chartered Institute of Marketing.